Saturday, September 8, 2012

Promotional Materials from RKO Executive Jean Mounier

These images of Snow White ephemera come from the personal belongings of Jean Mounier. Mounier was the Advertising Director of RKO in France during the 1938 publicity campaign for Blanche-Neige et les Sept Nains. He oversaw the promotion of the film not only in Paris but throughout Europe as well.

Learn more about Mounier at Cinéma Jean Mounier, a site overseen by his daughter Jacqueline Dana.

Promotional booklet/manuals...

This page from the promotional manual displays Dwarf masks. Made from decorated pasteboard or cardboard, these were meant for lining the hall of the movie theater. They could also be worn by "sandwich men" behind the counter...

An announcement for the release of the RKO advertising manual, Bravo Mounier!...

A correspondence written on Snow White letterhead...

Images courtesy of Jacqueline Dana / Jean Mounier Collection. All rights reserved. Used with permission.
Special thanks to
Greg Philip at A Lost Film for additional info.

Also see the movie program from the Paris premiere of Snow White at the Marignan Theatre.


  1. Wow, what a bunch of amazing stuff! Love the letterhead, wish I had an unused piece.

    1. I think I saw an original unused letterhead on ebay awhile back. Went for quite a price.