Saturday, June 11, 2011

1975 US Pressbook Ad Pad

This 11-page "Ad Pad" was included as an insert in the 1975 Snow White pressbook. Intended primarily for use as newspaper (and magazine) promotions by theater owners, the camera-ready ads vary in size. Each ad slick is printed on one side only for ease of reproduction. Held together by a single staple, the glossy front and matte backside sheets measure 14" x 10 ¾”.

The cover sheet displays the original Gustaf Tenggren promotional sketch, but the actual artwork for the individual ads dates from the 1975 release. On page 8 are a half sheet of "coming soon" slugs as well as a half sheet of ads for the Disney featurette Fantasy on Skis. Apparently it was being promoted as a companion film to be shown with Snow White.


Images from the Filmic Light Collection.

See the rest of the '75 pressbook in the previous post.


  1. This is some interesting stuff here.

    If you are interested, I'm currently making animation mosaics for the film with pictures scene by scene on what animator did what based on the drafts. You can take a look at it on my blog.

  2. Thanks Steven. I will check out your blog.

  3. This has been great! Thanks for scanning the whole thing and sharing it with us. I remember seeing SW that year, but can't recall if I saw Fantasy On Skis with it.

  4. Thanks Tokyo. I'd never heard of Fantasy On Skis before.