Stock images copyright Disney/Hasbro.
Special thanks to Gabriella Smith for letting us know about this one.
Read a fascinating article at Bloomberg Business on how Mattel lost its lucrative Disney doll contract to Hasbro.
JULY 2016 UPDATE:
In addition to the Shimmer doll above, Hasbro also created a Disney Princess Classic Snow White. Includes iconic dress, plus a tiara.
And coming later in July is the Disney Princess Snow White's Magical Story Skirt Doll. Comes with a water wand. Brush it on the dress and see the scene appear while wet.