On Page Two, a short blurb announces the premiere at the Carthay Circle Threatre with a $5 "top" ticket price. (With tax, they were actually going for $5.50 as noted in the ad below.)
Limit four tickets per person. Price $5.50 each, including tax. Film start 8:45pm.
Special thanks to Greg Philip of A Lost Film for providing the clean image scans.
I understand that it was a premiere, but $5.50 seems a little steep for 1937.
ReplyDeleteThat was steep for back then, but with all the Hollywood elite in attendance, it's not surprising. It was definitely a black tie affair.
DeleteWow. I didn't think that the general public could have attended such a ritzy event. Of course they needed $5.50... an online inflation calendar says that this was the equivalent of about $90 per ticket!
ReplyDeleteHoly smokes! That's a lot of money for a movie ticket...but well worth it if you'd get the chance to rub elbows with Walt and the gang in the lobby after the screening. :).
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