1952 Bendix Snow White Give-Away Comic

A New Adventure of Walt Disney's Snow White and the Seven Dwarfs was a 32-page full-color mini comic book issued for the 1952 Bendix Home Appliances promotional campaign. Newsprint paper. Measures approximately 7.25" x 5". Published by Western Printing and Lithographing Company of Racine, Wisconsin. This free give-away premium tells the story of how Snow White came to get a Bendix washing machine in order to make her work of laundering the dwarfs' clothes a bit easier...a real 1950s "housewife" kind of concept to be sure.

Sample pages.

Individual appliance dealer information is usually found stamped on the back cover.

Illustrations and text copyright Disney, 1952. Posted here for historical documentation purposes only.

1952 Bendix Snow White Standees

Bendix Home Appliances ran a Snow White-themed advertising campaign in 1952. This set of eight counter top store displays promotes the re-release of the film that year as well as their Bendix washing machine. The Snow White standee measures approximately 15" tall, the dwarfs about 13". Material: cardboard.

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Images via Heritage Auctions.

1952 Bendix Snow White Campaign

The Bendix Snow White Automatic Washer Promotion was an advertising campaign that coincided with the 1952 re-release of the motion picture in North America. The Snow White washing machine was manufactured by Bendix Home Appliances of South Bend, IN.

A one-page ad in Better Homes & Gardens, March 1952.

A two-page ad in Life magazine, March 17, 1952.

The Bendix campaign is listed on pages 2-5 in the 1952 Snow White pressbook supplement. A 32-page full color Bendix-themed Snow White comic book was produced as a give-away premium (more on it in an upcoming post). 

Pressbook scans courtesy of the Michael Filippello Collection.

Four-page ad.

Also see a series of Bendix counter top display standees in the next Archive entry.