Tuesday, February 9, 2016

1938 "Davis Standard" Ad for Snow White Return Engagement

Issue No. 11, Volume 8 of The Davis Standard, a publication that highlighted movies at the Davis Theatre in Croydon, South London. It dates from September-October 1938. Of the 12 pages in the program, half of them mention Snow White.

Front cover.




Page five announces the holiday revival of the film on 26 December 1938. The motion picture would have first screened earlier that year during the UK general release which began on the 12th of March.







Special thanks to the Richard Holliss Collection for use of the image scan and additional information..

Sunday, February 7, 2016

1938 London Premiere Programme

The following article and images come from guest contributor Greg Philip...


Snow White and the Seven Dwarfs was first released in the UK in the New Gallery theater on Regent street, London on February 24, 1938. During its initial run, the following special souvenir program (12 pages), here reproduced in its entirety, was handed out. From it, we learn many things about the movie and how it was shown.



To Snow White enthusiasts, the real treasures are in the details revealed by the ads. After the show, kids could go to Hamleys, also on Regent street, to buy a Snow White doll with her seven little friends which all came in several sizes.




The film ran every weekday from 11.30 am until 9.30 pm and at 6 and 8.30 pm on Sundays. The presentation of the feature was preceded by two educational shorts Fruits in Jamaica and Kings in Exile which surrounded the British Movietone news.



Arthur Sanderson & Sons Ltd. produced wallpaper, nursery friezes, wrapping paper, and window displays--all featuring the characters of the film.




The back cover reveals that the famous original three record soundtrack of the film hit the shelves March 11, 1938, to coincide with the film's general release in the country the next day.



Learn more about the Snow White London premiere at Greg's A Lost Film site.

Friday, February 5, 2016

1938 UK Snow White Pressbook

The 1938 Snow White pressbook published for the United Kingdom would have been sent to theatre owners to assist in their advertising campaign. Measures 9.5" x 14.25".

Cover photo via juliens live.


A few of our pages have pieces cut out which were probably used for the local newspaper promotions.








[Missing the back cover which probably displays the posters that were available to cinema owners.]

Page images courtesy of the Richard Holliss Collection.

Thursday, February 4, 2016

2016 BBC 'Making of Snow White' Podcast with Brian Sibley

Yesterday, the Witness radio program from BBC World Service released a 9 minute podcast on the making of Snow White and the Seven Dwarfs. Hosted by Louise Hidalgo, the show features film historian and writer, Brian Sibley. It also includes a vintage audio excerpt from the world premiere and interview anecdotes from a few of the animators.

Download the podcast directly from the BBC here:
http://www.bbc.co.uk/programmes/p03gpj58

Screen capture from the BBC Witness website.

Wednesday, February 3, 2016

1938 'Snow White' Ticket for UK Press Screening

On 17 February 1938, one week before the London premiere of Snow White and the Seven Dwarfs, RKO held a special "Trade Show" screening for the press. It took place at the Rialto Cinema located on Coventry Street. This admission ticket was good for two people. The program started at 10:30 am. No children were allowed.

Image and info courtesy of the Richard Holliss Collection.

Monday, February 1, 2016

The British Theatrical Releases of Snow White

The following is a list of the theatrical releases of Snow White in the United Kingdom. Slight discrepancies in the dates are sometimes found when searching through the various trade newspapers and movie year books from the period. Yet, we think this is a fairly accurate representation of when the general releases (and some of the special engagements) occurred.

  • 17 February 1938 - RKO. The media was given a trade show viewing at the Rialto Cinema, one week prior to the official premiere. Read in an earlier post why the British Board of Film Censors gave the movie an "A" rating and how the press helped move public opinion in most counties so the classification was changed to the child-friendly "U" rating.

  • 24 February 1938 - RKO. The London Premiere took place at the New Gallery cinema. The film ran here for eight months (24 February to 23 October 1938).

  • 12 March 1938 - RKO. Countrywide general release to the public.

  • Christmas/New Years 1938 - RKO. Snow White was revived for the holiday season. It screened at London's Marble Arch Pavilion with a run that lasted about one week. The first ad for this engagement appeared in the Times on 27 December 1938 and the last ad 7 January 1939. It also ran for a week, starting on 26 December at the Davis Theatre in Croydon, South London.

  • May 1939 - RKO. Another revival, this one at London's Stoll Theatre in the spring. The Times published a review on 29 May 1939.

  • December 1943 - RKO. The film was reissued at London's New Gallery in 1943, preceding both the UK and US general releases of 1944. The announcement was made as early as May '43 for "this fall". The Times published a review on 24 December 1943.

What's on in London magazine from 17 December 1943. An ad for Snow White's return to the New Gallery for Christmas 1943.



  • 3 April 1944 - RKO. Reissued for general release.

  • 18 December 1953 - RKO. The film was revived at London's Studio One theatre, Oxford Street, preceding--by several months--the 1954 Easter general release.

An image found in the 31 December 1953 Kine Weekly depicts the entrance to the Studio One, all decked out for the Christmas revival.

Images courtesy of the Richard Holliss Collection.


  • 12 April 1954 - RKO. Reissue.

  • 20 December 1964 - Walt Disney Productions. Reissue.

  • 24 December 1972 - Walt Disney Productions. Reissue.

  • 21 December 1980 - Walt Disney Productions. Reissue

  • 21 January 1982 - Walt Disney Productions. Reissue.

  • 14 July 1987 - Walt Disney Company via UK Film Distributors Ltd. 50th Anniversary one-day screening

  • 16 December 1987 - Walt Disney Company via UK Film Distributors Ltd. Reissue.

  • 21 February 1992 - Warner Brothers. Reissue.

  • 22 July 1994 - Buena Vista International (UK) Ltd. Last theatrical reissue before the film was released on home video later that year. (Opened early in Scotland on 1 July.)

The compilation of this list came about as a result of the generosity of several people. A special thank you goes to film historians Richard Holliss, Greg Philip, and JB Kaufman for their expert assistance and contributions. Additional thanks to Brian Sibley and Jim Korkis for their kind help as well.

Saturday, January 30, 2016

1938 "Famous Seven Dwarfs" Book, Whitman No. 944

Walt Disney's Famous Seven Dwarfs, the second book with this same title to be printed in 1938 by Whitman Publishing Company. This is a small, thin book but with cardboard covers. Illustrations are in both B+W and color. Contains 20 numbered pages. Designed for slightly older readers than the previous book--more text. Measures 10" x 11.25". Copyright Walt Disney Enterprises.



A few sample pages.






It's the film story as we know it, but it does include some extras too, like the bed building scene: Instead of going to work at the mine the next day, the dwarfs gather in the forest to figure out a gift they could make for Snow White. It was here that the forest animals raced to in order to warn them that the Old Witch was at the cottage with the princess.



The story ends with the Prince's kiss and the dwarfs rejoicing. However, the last illustration we're left with is that of Snow White still in her "sleeping death" state and the Seven kneeling at her side.



Back cover.



Whitman book No. 944.

Illustrations and text copyright Disney/Whitman Publishing Company, 1938. Posted here for historical documentation purposes only.


Special thanks to the Michael Filippello Collection for sharing these images.

Friday, January 29, 2016

1938 "Famous Seven Dwarfs" Book, Whitman No. 933

Walt Disney's Famous Seven Dwarfs is the first of two books with this same title to be printed in 1938 by Whitman Publishing Company of Racine, Wisconsin. Large linen-like covers. Thin format, just 12 pages. Full-color illustrations. Measures 12" x 13". Copyright Walt Disney Enterprises.



Whitman book No. 933.



Front inside cover and first page.



Sample pages.


Back cover.

Illustrations and text copyright Disney/Whitman Publishing Company, 1938. Posted here for historical documentation purposes only.


Special thanks to the Michael Filippello Collection for sharing these images.