Wednesday, February 18, 2015

1994 Snow White VHS Store Display

A Point-of-Purchase store display was one of the many marketing strategies used to promote the sale of the 1994 Snow White VHS home video. The stiff paperboard standee features die-cut pieces of Snow, all of the dwarfs, the Old Witch, Forest Animals, and an Evil Queen header.

The pieces are slotted and designed to create a layered 3-D effect when assembled. The display is free-standing.

An instructions pamphlet was included which shows how the standee should look when put together. The completed display measures approximately 85" tall, 36" wide, and 19" deep.

A VHS dummy box was also part of the display. Plus a bluebird and butterfly which hang from a string.

Original shipping box.

Images via Kathy Caisse and jboutdoors2011.

No comments:

Post a Comment