The bottom is imprinted with "© 2013 Imperial Toy LLC - Made in China - © Disney." And this particular Snow is stamped with a Target tracking number from October 2014.
Other princesses in the series include Ariel, Belle, and Cinderella.
One cool component is that each figure has a small ball in the skirt portion that lights up with a red, blinking light when impacted. Powered by a button cell battery (non-replaceable).
And here's a video showing the light-up feature in action...
These girls were also seen in 2014 at Walgreens in the Easter section (for about $3) and later at Walmart in the toy isle. Special thanks to 1937fan at Whistle While We Blog for the heads-up on this one and for sharing additional pics.