- April 1938 Playthings toy trade journal (Ideal would drop the word "Novelty" from their name in 1938). Retail price for the dwarfs is listed at $2 each. Snow White is $3 and up.
- 1938 wholesale catalog published for N. Shure Co. of Chicago.
- 1938 wholesale catalog for L. Gould & Co. of Chicago.
- September 1938 American Girl magazine.
- 1939 catalog page.
Catalog images via gdawg.