Vintage Catalog Listings for Ideal Dolls

Snow White and Seven Dwarfs dolls by the Ideal Toy Company, as advertised in vintage wholesale catalogs and periodicals.

• April 1938 Playthings toy trade journal (Ideal would drop the word "Novelty" from their name in 1938). Retail price for the dwarfs is listed at $2 each. Snow White is $3 and up.

• 1938 wholesale catalog published for N. Shure Co. of Chicago.

• 1938 wholesale catalog for L. Gould & Co. of Chicago.

• September 1938 American Girl magazine.

• 1939 catalog page.

Catalog images via gdawg.