Friday, April 20, 2012

Brazilian Journal Advertisement

With the tag line: "Know the two sides of the story," the Brazilian Novo Jornal used fairytale characters in non-traditional ways to promote their publication in an October 2010 advertising campaign. The result was interesting but a bit off color. Snow White, in her very distinctive Disney dress, shows a side of herself that we don't normally see...

Advertising Agency: ArtC Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Flávio Jatobá
Copywriter: Rafael Paulino
Illustrator: Pedro Dantas
Digital painting: Flávio Jatobá

Other ads in the series included the darker sides of Little Red Riding Hood and the Three Little Pigs...

Images via Ads of the World.


  1. What a hoot! I want to see the Snow White at Disneyland strike that pose next to the fruit cart on Main Street!