Friday, April 20, 2012

Brazilian Journal Advertisement

With the tag line: "Know the two sides of the story," the Brazilian Novo Jornal used fairytale characters in non-traditional ways to promote their publication in an October 2010 advertising campaign. The result was interesting but a bit off color. Snow White, in her very distinctive Disney dress, shows a side of herself that we don't normally see...



Advertising Agency: ArtC Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Flávio Jatobá
Copywriter: Rafael Paulino
Illustrator: Pedro Dantas
Digital painting: Flávio Jatobá


Other ads in the series included the darker sides of Little Red Riding Hood and the Three Little Pigs...


Images via Ads of the World.
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2 comments:

  1. TokyoMagic!April 20, 2012 at 1:57 AM

    What a hoot! I want to see the Snow White at Disneyland strike that pose next to the fruit cart on Main Street!

    ReplyDelete
  2. Snow White ArchiveApril 20, 2012 at 12:11 PM

    That would be a sight to see! :)

    ReplyDelete

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