Wednesday, November 16, 2016

1987 Lorus Snow White Wristwatches

In 1986, Lorus--a division of Seiko--was awarded the manufacturing license for Disney watches. This Snow White Golden Anniversary watch dates from 1987. White bezel with white band. Numbered limited edition.

Original plastic packaging.

The original wristband was made of ribbed plastic. A different non-ribbed style has been seen online, probably an aftermarket addition.

The watch was listed in the 1987 Walt Disney Family Gift Catalog (p.3). Retail $19.95.

Catalog page courtesy of the François Monferran Collection.


A similar Lorus plastic watch dates from about the same time period but lacks the Golden Anniversary text. Features a slightly different illustration, one that is also found on the Lorus wall clock.

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