Thursday, May 5, 2011

Vintage Superluxe Set of 25 French Postcards

Published by Superluxe of Paris, circa 1945, this set of 25 postcards tells the story of Snow White and the Seven Dwarfs. Interesting enough, it's done without ever showing the Evil Queen or her alter ego. Each numbered card measures approximately 3.5" x 5.5" (9 x 14 cm) and is printed on deckled edged high quality paper. All cards contain the copyright statement "Par autorisation: WALT DISNEY MICKEY MOUSE, S.A."

The Superluxe Set (1-25):

Original paper packaging for the set of 25 postcards.


Prior to 1945--from the late 1930s until the end of the war--these same Snow White Superluxe cards were actually printed by E. Sepheriades of Paris. That earlier collection was smaller in number, being just a 12 card set. As a result, the card numbers don't always match. The E. Sepheriades card below is labeled as No.9 while the Superluxe is No.15.


  1. Wow, these are fantastic! It's interesting that the prince is depicted as a blond in both of his pictures. I also noticed that the color of Dopey's robe changes from purple to yellow and then back to purple again (and his hat goes from yellow to blue to brown and then back to yellow!)

  2. Snow wears a yellow bow too instead of her traditional red. A refreshing change.

    Back then, Disney probably didn't have as tight a grip on the controls, especially in Europe, as they do today.

  3. Lovely cards. Love these. They are simply just adorable.

  4. I have 23 of this stamps (all used, with Belgique stamps). ¿Does it have monetary value?

    1. Hello Malw, I'm not an appraiser and so not knowledgeably in the actually financial value of your cards. However, I have seen these on reseller sites like ebay. If I recall correctly, I think one seller was asking about $10 per individual card. I hope this helps.