Sunday, October 27, 2013

2013 E.L.F. Villain Cosmetics at Walgreens

Last year, E.L.F. Cosmetics issued a limited edition Disney Villains Collection exclusive to Walgreens (see earlier post). Now their new 2013 line was released this past September and is currently available at select store locations. Ursula joins Cruella de Vil, Maleficent, and the Evil Queen in packaging that sports watercolor-style artwork. The collection also includes several other brands too. All are sold separately at $9.99 a piece (except for the eyelashes and ponytailers which run $7.99).

Nail art kits produced by KISS.

Cosmetic bags from SOHO.

12-piece nail polish set by E.L.F.

The Villain "Look Book" from E.L.F. features 1 eyelid primer, 6 eyeshadows, 1 brightening eyeliner, 1 liquid liner, 1 mascara, 1 lip color and 1 eyeshadow brush.

Lash collection by Ardell.

7-piece ponytailer set by Scunci.

Scunci image via Beauty Geek.


  1. The women I know are SO particular about their makeup… I really wonder how sales of this stuff would be?

    1. I happened to stop back into this Walgreens just a few days after these photos were taken, and the display area was decimated. Thoroughly picked over with most of the villain products gone.

      Sales appear to be quite good. :)