The face of watch depicts the frame of the Magic Mirror. A 3-D image of the Queen transforms into the Witch when the watch is tilted.
The hologram does not require the watch battery to work. The Queen becomes visible when the tin lid is opened.
A round info tag was included inside the tin.
The watch was featured in the 1993 Disney Holiday Catalog, p.48. Original retail $58.
Catalog image scans courtesy of Dan Alexander Dizmentia.