Tuesday, July 22, 2014

1938 French Snow White Pressbook

Here's a few pages from the 1938 Notice Publicitaire ("Leaflet Advertising"). This pressbook for Blanche Neige et les Sept Nains would have been sent out to theatre owners in France. The book was designed by the French RKO Advertising Director Jean Mounier.

Newspaper Ads and Posters.

Setting up the theatre facade. The Marignan in Paris is pictured at the bottom of page.

Advertising suggestions: One of the promotional activities listed for the week leading up to the film has store merchants setting up singing competitions for children. Great stuff!

Images courtesy of Jacqueline Dana / Jean Mounier Collection. All right reserved. Used with permission.

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