The new Snow White Parks Doll was seen at DL Paris and WDW in May of this year, but inside the Anaheim park, the earlier 2011 version of the doll was still on the shelves. It took about a month or so before the new edition finally arrived at Disneyland. Made of plastic, it stands approximately 12" tall. Retails for $19.95.
Images courtesy of drj1828. For more details on this doll and photos, see his photostream.
UPDATE: Spotted the same doll at Walt Disney World on a trip in May 2014.