Sunday, February 7, 2016

1938 London Premiere Programme

The following article and images come from guest contributor Greg Philip...

Snow White and the Seven Dwarfs was first released in the UK in the New Gallery theater on Regent street, London on February 24, 1938. During its initial run, the following special souvenir program (12 pages), here reproduced in its entirety, was handed out. From it, we learn many things about the movie and how it was shown.

To Snow White enthusiasts, the real treasures are in the details revealed by the ads. After the show, kids could go to Hamleys, also on Regent street, to buy a Snow White doll with her seven little friends which all came in several sizes.

The film ran every weekday from 11.30 am until 9.30 pm and at 6 and 8.30 pm on Sundays. The presentation of the feature was preceded by two educational shorts Fruits in Jamaica and Kings in Exile which surrounded the British Movietone news.

Arthur Sanderson & Sons Ltd. produced wallpaper, nursery friezes, wrapping paper, and window displays--all featuring the characters of the film.

The back cover reveals that the famous original three record soundtrack of the film hit the shelves March 11, 1938, to coincide with the film's general release in the country the next day.

Learn more about the Snow White London premiere at Greg's A Lost Film site.

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