2016 Snow White button: "On Blu-ray and Digital Feb 2." Available at Disneyland to Annual Passholders during the first two weeks of AP month in February, along with a special AP button of the week.
UPDATE FEBRUARY 21, 2013: Staring in week three of the Annual Passholders promotion, the buttons were sitting
out on a table in front of the Main Street Opera House and non-passholders
were being told they could take one.
Special thanks to Tokyo Magic of Meet the World for providing us this information.