Monday, June 29, 2015

1938 Gloria-Film Danish Promotional Flyer for Snow White

This four-page promotional flyer was given to theatre-operators in Denmark to help with their Snow White campaigns. Distributed by Gloria-Film, it would have predated the theatrical premiere which occurred on September 29, 1938. Snehvide og de syv Dværge was one of several international dubbed versions of the film to be released during its premiere run. The dwarfs' word bubble reads, Vi taler Dansk! which means, We speak Danish!

Much like a pressbook, the flyer contains information about the picture and encouragement to theatres as to why they should screen it. The heading on this section basically says that no other Danish film has received better press than Snow White, so why not show it? Below are numerous positive review blurbs.

The back page has info on renting/purchasing advertising (reklamen.) tools--including posters (klichéplakaten); 24-page programs (tekstbogen); flyers (lobeseddelen); color photos (kolorerede fotos); trailers (traileren); and a box of woodcut Dwarf figures, about one meter high.

Special thanks to Holger Paulsen for sharing these images found online.

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