Friday, July 3, 2015

1938 Snow White Jingle Club - Poster

A large Snow White Jingle Club banner from 1938, designed for display at grocery stores. Screen printed on cloth. Measures 58.5" x 35.5". It was part of a bread promotion that included a booklet and pin-back buttons.

Image via Heritage Auctions.

In the early 1990s, six of these banners were discovered in a distribution warehouse in Ohio--quite possibly never having ever been used in stores. See a similar banner (sans text and book graphics) in an earlier Archive entry.


On June 6, 2013, the Antique Roadshow did an appraisal on the same style of banner except that it also included the text "Snow White Bread" in the lower right corner.

Screen capture via the Antique Roadshow.

You can watch the segment on the Antique Roadshow site.


  1. I love this sort of stuff, but I have no clue what the "Jingle Club" was about. I'm familiar with the bread promotions, but not this. What was it?

    1. Hi Cory, The Jingle Club was a Kay Kamen-devised Snow White promotional campaign that was primarily utilized by bakeries and bread companies, but we know that some laundry services also employed it. The idea was that shoppers (or their kids) would send away for a Jingle Club book which contained illustrations of the SW characters and a short poem (or jingle) about each. However, the last line of each was left blank. The only way to discover it was to get a Jingle Card, found inside packages of bread or bags of clean laundry. Collect all 24 cards, write down the lines, and send in your completed jingles to receive a special SW gift--usually a framed print.

      Stayed tuned to the Archive over the next several days, we have a whole series of Jingle Club posts coming up where you'll learn even more. :)

  2. Those "Jingle Club" pinback buttons are pretty common (though I remember when they used to fetch a high price). Seems like there is always at least one on eBay at any given time.

    1. An interesting note about those pinback buttons, Major, is that there are two versions to be found on ebay. The more expensive ones are the originals from 1938. But there are also duplicates that were produced many years later. They look very similar, but there are some distinct differences if we know what to look for. More on this in an upcoming post. :)