Snow White...or should we say Red?
The promotion was outlined in the 1958 Snow White pressbook. Examples of the Dopey and Grumpy plaques are seen with Snow in a store display.
Pressbook scan courtesy of the Michael Filippello Collection.
The rest of the Dwarfs...
The plaques were produced using a vacuum mold process.
Different manufacture runs resulted in slightly different color shades.
This one also displays the "Walt Disney Productions" imprint along the top.
The original shipping box with a return label marked, "from SNOW WHITE PLAQUES, 310 W. Washington Blvd., Chicago 6, Illinois." A date of 4/10/58 is written on the lid.