Front cover. Note the Buena Vista logo in the lower right corner.
Pages 2-3. Text reads: "Re-released by Buena Vista Film Distribution Co., Inc." Included here is a film synopsis and newspaper copy.
Pages 4-5. Newspaper copy.
Pages 6-7. Merchandising: Dexter charm bracelet, Gund hand puppets, Jaymar puzzles, US Time watch, Oak Rubber balloons, and more
Pages 8-9. Disneyland Records soundtrack, "Story of" record, Mickey Mouse Club record, and sheet music. Plus Little Golden singles and Seven Dwarfs Find a House book/record set.
Pages 10-11. Little Golden Books (including Seven Dwarfs Find a House), Big Golden Books, Giant Funtime Book, Tell-A-Tale Book, and the Dell comic book. Sanitone Dry Cleaning campaign.
Pages 12-13. Reynolds Wrap free comic. Plus Wall Plaques.
Page 14. Hudson tissues, Jell-o displays. Inserted into the pressbook was a "Correction" slip mentioning that the Hudson tie-in was cancelled.
Page 15. Coloring contest. The Seven Dwarfs and the Witch-Queen Sunday comic strip.
Pages 16-17. Film trailers and radio promotions. Advertising Section--newspaper ad.
Pages 18-19. Newspaper ads. (The illustration on page 18 was available as a 40x60 poster too.)
Pages 20-21. Newspaper ads. (The same ad design which appears in the lower right-hand corner of page 21 was also made into a 30x40 poster.)
Pages 22-23. Newspaper ads.
Pages 24-25. Newspaper ads.
Pages 26-27. Newspaper ads. 20-foot lobby display streamer.
Rear cover. Posters and accessories. Lobby cards, window card, insert, half-sheet, 1-sheet, 3-sheet, 6-sheet.
Image scans from the Filmic Light Collection.
A smaller version of this pressbook was also produced. See it in the next Archive entry.