Wednesday, August 21, 2013

1958 Reynolds Wrap Wall Plaques

The Reynolds Metal Company teamed up with Disney for a supermarket promotion during the 1958 US re-release of Snow White. A set of eight plastic wall plaques could be had by happy shoppers just by mailing in $1.00 plus the seal from any Reynolds Wrap carton.

Snow White...or should we say Red?

The promotion was outlined in the 1958 Snow White pressbook. Examples of the Dopey and Grumpy plaques are seen with Snow in a store display.

Pressbook scan courtesy of the Michael Filippello Collection.

The rest of the Dwarfs...

The plaques were produced using a vacuum mold process.

Different manufacture runs resulted in slightly different color shades.

This one also displays the "Walt Disney Productions" imprint along the top.

The original shipping box with a return label marked, "from SNOW WHITE PLAQUES, 310 W. Washington Blvd., Chicago 6, Illinois." A date of 4/10/58 is written on the lid.


  1. Those are awesome! I would want the whole set. I'll bet they aren't cheap these days.

    1. They pop up on ebay once in a while, but you're right, they often coast a pretty penny.