The contents are closely patterned after a 1953 book published by Tobler Chocolate in Switzerland, however, this one features fewer pages and cards. As with many early sticker books, this was probably a promotional item where the stickers would be acquired with the purchase of some other product (chocolate, bread, etc.). But again, there's no indication of this one way or another.
The Snow White story is relayed visually through both the sticker cards and pencil drawings. Early "stickers" required the application of glue rather than being self-adhesive (see Dutch sticker book). On the back of each is a number and text. The colorful illustrations resemble, but also differ from, the Snow White artwork seen in the 1937 Hank Porter comic strip and the De Beukelaer sticker book. Gustaf Tenggren's original sketch work had an influence on all of these.
This sticker set includes Snow White's mother sewing beside her window as well as other aspects of the story that were left out of the final film. One scene has the Queen overhearing the Prince saying he has found the most beautiful woman of all, and she mistakenly thinks he's talking about her. The sticker art is simply splendid, both vintage yet fresh at the same time.
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Close-ups of sticker artwork...
This sticker image of Snow White being led away by songbirds is reminiscent of Les Clark's work on the Goddess of Spring...
Book and stickers copyright Disney. Photos courtesy of Belgian Snow White collector DisneyVintage.
More terrific sticker art in the next post.