Thursday, January 5, 2017

Blanche Neige/Sneeuwwitje Handbills from Belgium

This Belgian handbill promotes the 1938 RKO release of Snow White and the Seven Dwarfs at the Capitole theatre in the Flemish province of West Flanders. The run was for two weeks, from August 26th through September 8th. It doesn't mention which days of the week these are, but almost all films started on a Friday and ended on a Thursday. So the dates do indeed correspond to a 1938 calendar. The front poster image was printed by Léon and Hector Verstegen Frères, Brussels. The rear text is in both Dutch and French and was printed by Hussein of Gent. It measures 11 x 14 cm.

Another flyer promotes the movie at the Select theatre. It opened on September 30, 1938.

In still another example, the screenings ran for one week in August, from Friday the 18th to Thursday the 24th, at the Cinéma Casino in La Panne. The dates do not correspond to a 1938 calendar, but they do for 1939, which indicates a later showing, probably at a second-run theatre. The rear text is in French only, printed by M. D'Hooghe & Fils, Adinkerke.

Image scans courtesy of Greg Philip of A Lost Film.

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