A full-color advert featuring the image of radio and television personality, Arthur Godfrey, was published "in 232 Sunday and daily newspapers from April 3 thru May 11, 1952".
Image via Pack Rats Place.
The advert and additional info for exhibitors is seen in the 1952 Snow White pressbook promotional supplement (pp. 6-8).
Pressbook scans courtesy of the Michael Filippello Collection.
The store wall poster mentioned on page 8 of the pressbook was made of stiff paper. Dimensions: 17" x 22".
Image via Hake's.