Item Number: 11K-41165-0 (Old)/1028644 (Current).
"Snow White 60th Anniversary" is printed on the bottom along with the other usual markings. The earliest production stamp is the 1996 Donald Duck Sailor's Hat. Later pieces bare the '97 Mickey Mouse Music Stand from The Band Concert.
Figurine images via lumenator.
The figurine appeared in the 1997 spring Disney Catalog.
Catalog scan courtesy of 1937Fan of Whistle While We Blog.
This event sculpture really had the promotional swag going for it. The following are just some of the Gift-With-Purchase items you could get if you bought the figurine from select authorized WDCC dealers.
Evil Queen T-Shirt...
Arribas Brothers Etched Magic Mirror Crystal Plaque (Disneyland Exclusive) and Black Event Balloon...
Other promotional items included pins, a postcard and poster.