Wednesday, February 22, 2017

1938 Double Mint Gum - McCall Snow White Dress Ad

In the July 1938 issue of Movie Mirror magazine (p.9), a Wrigley's Double Mint Chewing Gum ad featured a McCall Dress Pattern for a "Snow White Double Mint party frock". The advertisement was also seen in other publications, including that same month in Hollywood (p.35).

B&W images courtesy of Rick Payne via dadric's attic + the William Stillman Collection.

A full-color version was issued too.

The girl's Snow White dress pattern from McCall is no. 558. Original retail price 35¢. Examples of a size 12 and size 10 are shown below.

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