Monday, November 27, 2017

1983 Del Monte "Parade of Savings" Campaign

In 1983, Del Monte ran a Parade of Savings promotion which coincided with the re-opening of the New Fantasyland at Disneyland. A merchandising kit was made available that featured six Disney-themed double-sided posters to be hung in supermarkets. Each measures 25" x 35". In addition, a 25" x 70" store banner was also included.

Snow White and the Seven Dwarfs were part of the promotion.

1983 copyright imprints along the bottom. Kit No. 095.

The banner.

The complete merchandising kit with original envelope. Seven posters total.

Del Monte ran magazine ads too.

They also aired Parade of Savings commercials during a one-hour Disneyland New Fantasyland TV special entitled, Believe You Can...And You Can. It starred Heather O'Rourke and Morey Amsterdam.

No comments:

Post a Comment