Monday, July 10, 2017

1938 Hungarian Snow White Insert

Hófehérke és a hét törpe (Snow White and the Seven Dwarfs), an original pre-war 1938 insert poster from Hungary. Dimensions: 31 x 95 cm). Film distribution (and artwork) by Royal Műterem.

Image and info via budapestposter.

In the lower right corner, the text reads, BURGER LIT. BP.
  • BURGER was the litho company which printed the poster.
  • LIT. is an abbreviation which stands for Litografia (Hungarian for Lithography).
  • BP. stands for Budapest, the capital of Hungary where the company was based.

In the lower left is FK. PÁSZTOR B.
  • FK is short for Felelos Kiado which means the "publisher who is responsible" for the poster's content.
  • PÁSZTOR B. is the name of the person who was the publisher.