Tuesday, December 18, 2012

Carthay Circle Program - 'Snow White' Premiere

In August 2011, Hake's had up for auction the original 1937 Snow White program from the premiere. It was only their second time in 45 years of operation that they've come across it. A rare item indeed. The front cover features a die-cut opening around the full color "cast portrait" artwork.

The oversized 10" x 13" textured paper cover holds the 9" x 11" glossy paper program with 24 B+W pages.

It contains information on the film, a listing of Walt Disney's Awards, and advertisements from that era.

The Snow White charm bracelets by Cartier, original price $100 each.

Melody Lane of Wilshire...

Beckman Furs...

The "World Premiere" center insert is on a special four-page bright silver foil paper with blue text. Note that none of the voice actors are credited. Walt Disney did not want to identify them because he felt it would "heighten the audiences' acceptance of the voice as part of a character" if the actors were not associated with the roles they portrayed.

Images via Hake's + Phil Sears.

The program sold in the 2011 auction for $345.00 (USD). Check out an earlier post of the entire 70th Anniversary replica.


  1. Thanks for sharing this. Some more SW&7D @75 stuff here

  2. Hi, do you happen to know if any more of these programs have turned up since the one in 2011?

    1. Hi Teresa, I haven't seen any online for a while, but they do show up from time to time. I think the last one I came across was on ebay quite some time ago.