Sunday, December 16, 2012

Rare 1938 Snow White Lobby Card Set

Here's a look at a nice series of eight lobby cards that date from 1938 and were promoted in the original pressbook as "Deluxe Hand-Colored Stills". They differ in imagery and design from the other set used during this time period. Distributed by RKO, they measure 11" x 14" and sport a gloss finish. Featured are several scenes not often depicted in the promotion of the film. The set sold in auction on November 18, 2011 for $1,792.50 (USD).

The lobby cards were originally sold for $2.00 a set to theatre owners via the 1938 "New Edition" Snow White pressbook. Pictured on the same page are the 8x10 promotional stills mentioned in earlier post.

Images via Heritage Auctions.

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