Saturday, November 26, 2011

Snow White Pins and Buttons (50th Anniversary - 1987)


Although Snow White's milestone proceeded the theme park pin-trading craze by a good 12 to 13 years, Disney, and other official licensees, did issue a number of pins (and buttons) to mark the occasion.

This "50th Anniversary" cloisonné was sold to guests at Disneyland for $3.00. The pin measures about 1.25" x 1.25" and the reverse side reads "© Disney, Taiwan R.O.C." Today all Disney pins are post-backs and in 1987, most were too. Yet, this one is a pin-back.

A 9-piece commemorative set exclusively for cast members was available for purchase at the Walt Disney Studios in Burbank, the Company D store at Disneyland, and possibly other cast member locations. They stand approximately between 1" to 1.75" tall and contain "© Disney, Taiwan" on the backside. Original price $28.95.

Three near identical and slightly scary-looking "Snow White 50th" pins were also issued as cast member exclusives. The trio differ only in their word coloring. The back reads "© WALT DISNEY COMPANY."

SW 50th Triplets. Images via Pin Pics.

A couple of pins were released that read, "Disney's Golden Anniversary of Snow White and the Seven Dwarfs". One had a pink background, the other green. The back is stamped "© 1937 The Walt Disney Company".

The Golden Anniversary insignia--featuring the dwarfs encircling Snow White with Witch and Queen in the background--was available on two different pins. The first is quite rare and was sold at the Mouse Club/Disneyana Convention that year. It measures 2" x 2" and reads "1987 WD" on the back.

Images via pinkkingdom.

The second insignia pin came in two sizes: 3" and 1.5". The artwork is identical to the button seen below.



The 50th Anniversary logo button measures 3" across and has a pin-back. Along the rim reads "© 1937 The Walt Disney Company - Distributed by One Stop Posters"

Also see the other Snow White buttons and poster distributed by One Stop during this time period.

Tokyo Disneyland issued a button featuring a variation of the anniversary graphic with text along the bottom that reads "Tokyo Disneyland 1987 Family Film Festival." Measures 3" in diameter.

Finally, this is a button worn by McDonald's employees to help promote their Snow White charity posters.

McDonald's button images via vintagenewsstand.

Also see the special "50th Anniversary" name tag that cast members wore for a limited time at Disneyland.


  1. I miss the pin-back buttons that DL and WDW used to sell! I guess "pins" have completely taken over and replaced them.....Tokyo Disneyland still sells buttons, however.

    That "slightly scary" SW pin looks like they gave her Sleepy's eyes!

  2. Silly me.. I forgot you already posted about Disneyland tag.

  3. Tokyo-- I'd sure like to see some of those TDL buttons.

    Disney Nametags-- Thanks for the reminder. I just placed a link to the earlier post with the 50th anniversary nametag.

  4. I'll have to post some of TDL's buttons. I don't believe I have any with Snow White on them, but I do have a SW pin that I think was unique to TDL. I'll try and dig that up!