Monday, November 28, 2011

Snow White UK Press Kit (50th Anniversary - 1987)

This press kit was sent out to media outlets in the United Kingdom for the 1987 theatrical return of Snow White. The film was released through U.K. Distributors Ltd., and the enclosed promotional materials included a fold-open synopsis card with movie credits on the back, five B+W 8x10 photos, and eleven pages of production information,.

The folder featured a nice "show-your-hands" graphic of Snow and the boys on the front cover along with the 50th Anniversary logo. The promotional materials were tucked under the inside flap where the contact info for U.K. Distributors was printed.

Folder Front Cover, approximately 12.28" x 8.66" (312 mm x 220 mm)

Materials Under Inside Flap


The fold-open card includes the story synopsis and info on the film's making in condensed form.

Card Front 8.27" × 11.69" (210mm × 297mm)


Card Back


Printed in the lower right corner of all the B+W 8x10s is the year in Roman numerals and the Disney copyright, "©MCMXXXVII The Walt Disney Company"

Glossy 8x10s


The eleven pages of production information highlight the making of the film and the hoopla of it's initial 1937 premiere. Each page is printed on the A4 international standard size paper of 210mm × 297mm (8.27" × 11.69").

Promotion Pages


UPDATE: Collector Nunziante Valoroso shares a couple additional 8x10 promo photos from his collection. They contain identical markings along the bottom edge as those seen above, placing them to this same time period.