Sunday, October 30, 2016

1937 Post Toasties Snow White Masks

In an earlier Archive entry, we saw the 1937 Snow White paperboard "Par-T-Masks" that were produced by Einson-Freeman Company of Long Island City, New York. They were used as contest prizes and give-aways in various promotional campaigns. That series appears to only have included Snow White, Dopey, Grumpy, Doc, and the Witch.

However, we see below that another Snow White set was also produced, this one for the Post Toasties breakfast cereal campaign. And it included all of the dwarfs. Dopey, Grumpy, and Doc are identical to the above-mentioned Par-T-Masks, but Snow White now wears a yellow bow and blue eyes (rather than brown). The masks in this series all have grommet holes; the earlier ones did not.

Dopey, Grumpy, and Doc are the same designs found in the Par-T-Mask set.

Bashful, Happy, Sneezy, and Sleepy are included with this Post Toasties series.

Post Toasties promotional info is found on the back of each mask. The Witch is not mentioned.

Special thanks to Dant Melys for letting us know about this one.

Also see an uncut Snow White Post Toasties box in an earlier Archive entry.

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