Saturday, March 18, 2017

1970s Bradley Snow White Wristwatch

In 1972, Bradley (a division of Elgin National Industries) took over as the manufacturer of Disney watches from longtime watch producer Ingersol. This child-size Snow White watch dates from this time. "© Walt Disney Productions." Face approximately 1" (26mm) across. Gold-tone chrome metal case. Leather strap. Snow's arms move. Yellow second hand. Manual wind. Made in Switzerland.

Images via Heritage Auctions.

An original Bradley plastic watch-box. Yellow exterior, green inner display tube.

Another box example, red exterior with blue display tube.

Box images via tmlp17 +

And another watch example, this one with a blue second hand.

Pictured in a 1972 JC Penny catalog for $10.95. And again in a 1974 Ward's catalog for $14.95.

catalog pages via gdawg.

The watch was produced for several years. Here's an example of a black bezel.

Images via characterwatches.

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