1970s Bradley Snow White Wristwatch

In 1972, Bradley (a division of Elgin National Industries) took over as the manufacturer of Disney watches from longtime watch producer Ingersol. This child-size Snow White watch dates from this time. "© Walt Disney Productions." Face approximately 1" (26mm) across. Gold-tone chrome metal case. Leather strap. Snow's arms move. Yellow second hand. Manual wind. Made in Switzerland.

Images via Heritage Auctions.

An original Bradley plastic watch-box. Yellow exterior, green inner display tube.

Another box example, red exterior with blue display tube.

Box images via tmlp17 + pezheads.net.

And another watch example, this one with a blue second hand.

Images via Vintage Character Watches.

Pictured in a 1972 JC Penny catalog for $10.95. And again in a 1974 Ward's catalog for $14.95.

catalog pages via gdawg.

The watch was produced for several years. Here's an example of a black bezel.

Images via characterwatches.