Wednesday, August 16, 2017

Snow White PEZ Dispensers - 1967

The Austrian-based company, PEZ, introduced their first candy dispensers in the 1940s. They were marketed for adults to be used as an alternative to smoking. These are referred to as "regulars" by collectors. Then in the 1950s, the company redirected their marketing towards children, placing heads on the molded plastic dispenser stems. The popularity of PEZ took off and continues to this day.

The first Snow White dispensers were issued in 1967. Several different colors have been found. The heads are marked, "Walt Disney Productions"; the stems read, "U.S Patent 2.620.061" and "Made in Austria". Each measures 4.25" tall.

Blue stem, yellow collar and bow.

Pink stem, blue collar and bow.

Purple stem, white collar and bow.

Maroon (transparent) stem, white collar and bow. In addition to the ones seen here, other Snow White colors have also been found.

A Dopey dispenser with a green stem and red cap was produced too.

A Snow White and Dopey store display. Original price 25¢ each.

Ad sheets--meant for dealers, salespeople, etc. but not the general public.

The Snow White dispensers were listed on page 8 of 1967 US Pressbook Merchandising Supplement.

Upcoming: Giant PEZ


  1. That depiction of Snow White is a little creepy. Are her eyes supposed to be closed? Is she supposed to be in "sleeping death" mode? And why didn't they have a special apple flavored Pez candy to go with the Snow White dispenser?

    1. These early PEZ designs were definitely creepy, the eyes especially. I hadn't thought to investigate what the early candy flavors were, but you're right Tokyo, Apple would certainly have been the flavor of choice.