Poster image courtesy of Matt at Vintage Disney Alice in Wonderland. Also see a few of his Alice postcards here.
Tobler also sponsored several Disney sticker books. This French four-page album advert promotes the "sticker" cards found inside the Tobler chocolate bars. It includes images of Snow White and Alice, plus characters from Peter Pan which premiered in 1953.
See the Snow White Tobler "sticker" book printed in Switzerland, and also one issued in Belgium.